Automation Experience Design (AXD)

We support design and architect automations in such a way that the real business challenges are tackled – not only from an efficiency point-of-view but from a holistic perspective: balancing people, process and technology.

AXD is our design and orchestration framework that helps companies keep their automation efforts on track.

It overlooks the entire customer journey to key in on important moments and then peels back the operational layers before determining which types of automation technologies to employ and how to optimize processes, handoffs and interactions. 

Niek de Visscher


Our geek in a suit with a talent for translating complex business and technical challenges into manageable solutions that drive transformation.

Niek is a successful entrepreneur, simplifier, design believer, technologist & disruptor.

Peter Verpaele

Director Belgium

With a rich history in enterprise architecture and helping businesses make the most of technology, Peter is an advisor and entrepreneur, skilled in enterprise design, innovation and digital transformation.

Guido Willemsen

Director Netherlands

Guido is specialized in e-commerce when it comes to managing and optimizing supply chains, assortment and master data/content management, fulfillment and reverse logistics.


X-RAY is our e-zine bringing you the latest insights and use cases in the fields of human-centered automation, cognitive computing, AI, and other game-changing technologies. Read out latest edition here.